Psychologists are aware what makes people tick. Now, they even work with web designers in order to build the ultimate online store that will convert shoppers to buyers. With the spread of online shopping, people are also being more aware of online scams. That is why it is becoming harder and harder to convince web shoppers to become web buyers. How can you reassure your customers and get them to pull out their credit card?

Converting visitors into customers is a tricky process. The most important thing is for the website to gain the trust of the would-be customer. The website must create this ultimate shopping experience where the buyer will be comfortable to part with his or her money.

How does one make a web shopper comfortable? Buyers need to feel that they have control of all parts of the transaction. All things must be transparent to them. No underscoring terms or hidden agreements. Full disclosure is required.

Some tips on making the ultimate, most comfortable shopping experience are-

1. Make the site look professional. Professionalism builds credibility.. And web shoppers look into credibility, because a lot of online scams are already present. Upon learning that credibility, this is already one step in making their shopping experience more comfortable.

2. Ease navigation. Make the site very user-friendly.

3. Have an FAQ page ready. Answer all possible questions the web shopper may have.

4. Have a contact form or e-mail link available. (Assure the potential client that their queries will be answered to ASAP.)

5. Offer lots of payment options. (Ones that have good reputation where the buyer will not even doubt on.)

6. Offer shipment options too. Something that is secure where the buyer would not feel violated about giving away shipping information.

Here are a few, easy thing to consider in making web sites that will convert web shoppers to web buyers-

1. Explain what your company does. Remember, customers browse through your site for a reason!

2. Clarify again what your company offers. Make clear everything!

3. Show the way to the next action.. Guide the customer every step of the way. Transparency and disclosure in everything!

4. Keep everything simple.

5. Create a "sense of urgency." Urge the customer to act immediately; they are not likely to come back later and buy. Emphasize that supplies or time is running out, or that if they miss their chance it will be gone forever. Of course, try not to go overboard as if you are overly hyperbolic or "spiel-like" (ever seen a really bad infomercial?) the customer might not believe your sense of urgency claim. Just like in dating, you don’t want to sound desperate or use ultimatums that will put off your customers and destroy your credibility.

6. Eliminate clutter. Clutter does not look professional and it confuses the mind. Remember that Google built an empire on a web site that is mostly white and minimalistic, and there are some important lessons to be learned from that.

There are many online tools that companies can use to gauge their web design’s performance. There is the Google Website Optimizer. The best thing about this is that the service is offered free!

An important thing to remember, make sure the site keeps the web shopper interested. Once the browser is in the site already, keep them in and make that sale! Once the web shopper shows even a tinge bit of interest, the battle is half won! Now urge them-hard.

It’s all in the marketing, baby.u

In this Internet age, selling is not just about maintaining good customer relations. (Of course that is still very important!) The age old marketing techniques of having the right mix of price and product and location is lacking now. With e-commerce on the loose, customers are also drawn to the business’s web design.

Web design says a lot about the company. Is the company professional? If the design is cluttered, does it mean that the company’s system is still in the dinosaur era?

That is why even the best companies seek expert’s help in designing their websites. They recognize that web design is an important factor for winning clients and keeping them.

One of the things that clients look for is the accessibility of information. Is everything available on the web page? If not, can the webmaster be contacted easily?

The customer also looks at the safety level of online transactions. Is the web page secure? Are credit cards entered in the database safe? Is it unhackable?

There are some web designs that simply drive away potential customers. These are like the worst mistakes web designers can make and should be avoided at all cost!!!

· Dark, condescending backgrounds gives the impression that you want to scare visitors away.

· Irritating animations like flashing text, blinking pictures that change color, etc. shouts to visitors that the website is not very professional.

· Embedded audio, especially those that plays automatically, are simply downright annoying. Granted all people do not have the same tastes and one cannot simply please everyone. However, music in the website can easily turn-off a lot of web browsers.

A website that looks good means that it does not overload the senses of the reader. Pictures and information scattered all over can scare away the visitor. Ever noticed that spam websites have lots of blinking content and heavy texts?

There is what one calls the ergonomics of web design. Certain factors appeal especially to a specific kind of customer.

But generally, the above advice is applicable to many web viewers.

Some more things to consider are as follows:

· Keep the customer in mind when designing a website. What is the customer looking for? If a rapport is established between the online store and the website, the product is half sold already.

· Well written information is the key! Readers come to the website, because it has helpful information.

· Make sure that one is abreast with all the technologies available. There are many web applications nowadays that ease the site navigation of websites.

· Is the web design compatible with the many different internet browsers available in the market? Not being compatible with certain internet tools and resources can immediately slash off the number of potential customers. One would want the web design to accommodate as many people as much possible.

There are even courses that teach web developers to make web designs that sell! Such is the marketing power of a good web design.